I can’t help feeling that Labour’s new poster campaign is unlikely to produce the effect desired by the party’s spin machine.
It depicts David Cameron as DCI Gene Hunt from the BBC TV series Ashes to Ashes, with the caption “Don’t let him take Britain back to the 1980s” and will apparently go up on 1,000 electronic billboards across the country.
Labour’s problem is that the poster is targeted at the youth vote, which – self-evidently, one might have thought – doesn’t remember the 1980s. What is does remember, however, is Ashes to Ashes, of which – despite his manifest political incorrectness – Hunt was the charismatic star character.
What’s more, showing Cameron perched casually on the bonnet of the iconic Audi Quattro, wearing a sharp suit and snakeskin boots, his tie insouciantly loosened, the poster arguably makes the Tory leader look pretty cool.
All in all, an image that may prove rather attractive to undecided yoof.
More, please.
