A survey for BBC Wales reveals that nine in ten (93%) Welsh people believe that the world’s climate is changing and three in four (72%) think that the lead to combat climate change should come from the Government, even if it means using the law to change people’s behaviour.
Of course, using the law to change behaviour can mean carrot as well as stick. One respondent to the BBC set out his suggestions:
“The Council could do more with your poll tax: if you recycle 50% of your waste, you get 20% discount on your poll tax. Something like that would motivate everyone.”
He is, of course, absolutely right. Last week, George Osborne unveiled Conservative plans to encourage people to recycle more by actually paying them to do so:
In a speech just over a year ago, I mentioned a company called Recyclebank, which had successfully increased recycling rates by up to 200% in 500 cities and communities across America.
They had achieved this by paying the public to recycle – without the need for any extra government spending.
The reason they could do this is that in America, just as in the UK, local councils have to pay landfill tax for every tonne of waste they fail to recycle.
And what companies like RecycleBank do is say to councils and city administrations: if we reduce your landfill tax bill by pushing up recycling rates, then how about we split the savings?
Recyclebank then use this money to pay households up to £20 a month for their recycling.
And the more they recycle, the more they get paid.
Windsor and Maidenhead council have already trialled a similar scheme and have found that recycling rates have increased by as much as 30 per cent.
As George said, carrots usually work better than sticks. It is a pity, therefore, that the Welsh Assembly Government has decided to penalise people for using new supermarket carrier bags rather than encouraging them to reuse old ones.
Companies such as Tesco already offer “green” loyalty points to customers who provide their own carrier bags. If WAG had a bit more imagination, it could surely come up with a scheme that encourages customers to reuse bags and rewards them for doing so, rather than resorting to the old socialist model of hammering them financially.




