Congratulations to Cadbury on turning its famous Dairy Milk chocolate into a Fairtrade brand, so improving the lot of a large number of Ghanaian cocoa producers.
Cadbury is a company founded upon a socially-conscious Quaker ethos, so the move may be regarded as a natural progression of a policy that it has pursued in its growth into one of the world’s largest confectionery companies.
The announcement is a huge coup, also, for the Fairtrade Foundation, whose distinctive logo now adorns increasing numbers of mainstream food products. But the benefit works both ways. Buying Fairtrade now has a certain amount of social cachet and I would not be at all surprised if Cadbury witnesses a leap in the sales of its celebrated chocolate bar as a consequence of the decision.
What happned to the jaffa cake posting?
Pingback: » Fairtrade is good business « David Jones, MP Rhos On Sea:
Great to see that you have picked up on this crucial piece of news and that you have pointed out that it wil be great for Cadburys. People may find it interesting to read the article http://www.my-fair-trade.co.uk/fair-trade-%E2%80%93-win-win-win-win/ which expands on this very point.
Thanks so much for the post David. The team at Cadbury is over the moon.
See you over on cadburyfairtrade.typepad.com
I think it is great news that Cadburys are promoting fairtrade products. Allowing companies in developing countries to distribute more money to workers and in doing so enhancing their living conditions is something that should be encouraged.
I’m currently working with Shared Interest a co-operative lending society and the world’s only 100% fair trade lender that aims to reduce poverty in the world by providing fair and just financial services. We work with fair trade businesses all over the world, both producers and buyers, providing credit to help them trade and develop.
The support of MP’s helps to give fairtrade products a better chance in the market, keep up the good work!