I received a survey today from a well-known manufacturer of (among other things) breakfast cereals.
Among the questions it contained were:
“To what extent do you consider that X Company succeeds as a provider of convenient, nutritious dietary solutions?”
and
”Do you consider X Company to be a thought leader in dietary and lifestyle choices?”
I think that a “dietary solution” is what my grandmother used to call food.
I’m still trying to work out what a “thought leader” is.
1 Comment
July 16, 2009 at 8:17 pm
Our Friend George Orwell told us what a “thought leader” is. Twist the language to make as many people as possible follow you. The apathetic remainder just follow because the rest are going.
New Labour have been at it for years, but, as in so many areas, are failing as most people have now rumbled them. Spin doctors are more important than polititians in Labour’s fairy tale world. At least the corn flake people live or die by the quality of thier product.