Out canvassing this evening in Colwyn Bay with a strong team of activists. We covered a large area in one of the hillier parts of this hilly town.
Canvassing is the best part of politics. The very best. There’s nothing like it. You can expatiate to your ego’s content on the floor of the House or pronounce ad nauseam to the proffered mike. You can send out your press releases, compose your newsletters and do all the whizzo social networking that technology allows; but no other campaigning technique is quarter as effective as speaking to people on their own doorstep.
Because there, they are not “the electorate”. They are not focus groups. They are people whose suppers you have disturbed, who are trying to put the children to bed, who were listening to the news, who want to get the lawn mown before it gets dark. They’re real people who weren’t expecting you, and, to be honest, they’re in a bit of a rush.
Not that they’re ever rude, of course. British people rarely are. In fact, they’re the politest people on earth. Even if they won’t vote for you, they’ll usually apologise for it: ”I’m sorry, but we’re Labour.” They’re nice people.
And, by and large, they won’t give you too hard a time, either. They actually appreciate the fact the you’ve called. On the whole.
But they do want to know your position on the issues they’re concerned about. Which, even if it’s a local election, are usually national ones. Taxes, pensions, policing. And they’re usually well-informed about them, too.
So to heck with the computer and the studio: go for the doorstep. Every time. Speak to your voters; listen to them; let them listen to you. Have a laugh with them. Argue with them even, but not too much.
And most of all, respect them. Completely. Because they are the reason you’re there in the first place.
And, without them, you are entirely irrelevant.